Oh the Irony!

Tweeters:

• I don’t think that book means what you think it means.
• I don’t think hundreds of screens simultaneously playing the same political film is quite the protest vibe Orwell was aiming for.
• Attendance is voluntary. Failure to attend will be noted in your file.

Source:
http://twitchy.com/dougp-3137/2017/04/01/heres-how-movie-theaters-around-the-world-will-protest-trump-hint-the-irony/