Payless Tricks Social Media Influencers into Paying Haute Couture Prices for Discount Shoes
Social status: more valuable than gold to them.
Payless, disguised as fictional high fashion brand “Palessi,” invited Instagram personalities to make offers on their footwear.
In a new advertising campaign, Payless attempts to make a statement about the quality of its craftsmanship by trying to convince the would-be online socialites that $19.99 pumps and $39.99 boots are worth far more — and it worked.
Guests reportedly raved about the shoes. One called them “elegant, sophisticated.” Another claimed she “could tell [the product] was made out of high-quality material.”
Within a few hours, “Palessi” had sold thousands of dollars in footwear. One guest offered a whopping $640 for a pair.
polination.blog 
Within a few hours, “Palessi” had sold thousands of dollars in footwear. One guest offered a whopping $640 for a pair.
Could only have been made more perfect if they’d branded it as “Payemorre”!!
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This reminds me of a college buddy who had a basket-making sister. When she priced her wares at $75 each, she couldn’t sell a thing. When she increased the price to $300 each, she got them included in a museum and couldn’t make them fast enough.
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Wow! The firepower harnessed by that much stupid per square inch could launch a space shuttle into the next galaxy. No wonder N.A.S.A. couldn’t compete.
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